ColorPlay 4 (Color Kinetics / Signify)
LEAD DESIGNER / PRODUCT OWNER / MARKETING (CONTENT CREATION)
I wore a few different hats as part of the software team at Color Kinetics.
While there I took on the role of creating content as part of a stretch assignment. With my primary function to create videos for market teasers, internal demos and tutorial videos.
I wore a few different hats as part of the software team at Color Kinetics.
While there I took on the role of creating content as part of a stretch assignment. With my primary function to create videos for market teasers, internal demos and tutorial videos.
My Role
My Role
When working on videos for the Color Kinetics Marketing team much of the scripting, sourcing of content (internal and external sources), voice overs (myself or utilizing AI voiceovers) and motion design were done by me.
As the Lead UX Designer and Product Owner, I wanted to assist with making a splash in the market and ensuring that our customers knew what the product was, what type of functionality they should expect and other tutorial style content.
When working on videos for the Color Kinetics Marketing team much of the scripting, sourcing of content (internal and external sources), voice overs (myself or utilizing AI voiceovers) and motion design were done by me.
As the Lead UX Designer and Product Owner, I wanted to assist with making a splash in the market and ensuring that our customers knew what the product was, what type of functionality they should expect and other tutorial style content.
Challenges
Challenges
Couldn't dedicate as much time as I would have liked to creating videos
Size of marketing team
Gathering of footage was challenging due to the nature of the networking needed to demo software
Couldn't dedicate as much time as I would have liked to creating videos
Size of marketing team
Gathering of footage was challenging due to the nature of the networking needed to demo software
Success stories
Success stories
Successful launch marketing of first major software release in a long time
Learned how to use AI to create voiceovers that sound good and sound as if a human read the script
Saved the company the need to hire another person to create content
Successful launch marketing of first major software release in a long time
Learned how to use AI to create voiceovers that sound good and sound as if a human read the script
Saved the company the need to hire another person to create content
Other videos
Other videos
Want to talk about this a bit more?
Want to talk about this a bit more?
I'm happy to share more in a 1:1 conversation about this project, my role and how I worked with on these videos and distributed them throughout the organization and beyond.
I'm happy to share more in a 1:1 conversation about this project, my role and how I worked with on these videos and distributed them throughout the organization and beyond.
Drop me a line