iPlayer 4 (Color Kinetics / Signify)

LEAD DESIGNER / PRODUCT OWNER / MARKETING (CONTENT CREATION)

Similar to the ColorPlay 4 project, I took on the role of creating content as part of a stretch assignment.


My primary function in this assignment was to create videos for market teasers, internal demos and tutorial videos.

Similar to the ColorPlay 4 project, I took on the role of creating content as part of a stretch assignment.


My primary function in this assignment was to create videos for market teasers, internal demos and tutorial videos.

My Role

When working on videos for the Color Kinetics Marketing team much of the scripting, sourcing of content (internal and external sources), voice overs (myself or utilizing AI voiceovers) and motion design were done by me.

Challenges

  • Couldn't dedicate as much time as I would have liked to creating videos

  • Size of marketing team

  • Gathering of footage was challenging due to the nature of the networking needed to demo software

Success stories

  • Successful launch marketing of updated OS for operating system loaded onto devices

  • Learned how to use AI to create voiceovers that sound good and sound as if a human read the script

  • Saved the company the need to hire another person to create content

Want to talk about this a bit more?

I'm happy to share more in a 1:1 conversation about this project, my role and how I worked with on these videos and distributed them throughout the organization and beyond.

Drop me a line