iPlayer 4 (Color Kinetics / Signify)
LEAD DESIGNER / PRODUCT OWNER / MARKETING (CONTENT CREATION)
My Role
When working on videos for the Color Kinetics Marketing team much of the scripting, sourcing of content (internal and external sources), voice overs (myself or utilizing AI voiceovers) and motion design were done by me.
Challenges
Couldn't dedicate as much time as I would have liked to creating videos
Size of marketing team
Gathering of footage was challenging due to the nature of the networking needed to demo software
Success stories
Successful launch marketing of updated OS for operating system loaded onto devices
Learned how to use AI to create voiceovers that sound good and sound as if a human read the script
Saved the company the need to hire another person to create content
Other videos
Want to talk about this a bit more?
I'm happy to share more in a 1:1 conversation about this project, my role and how I worked with on these videos and distributed them throughout the organization and beyond.
Drop me a line